This year #rSthecon 2020 looked a little different- It was digital! If you’re like wait, what’s rSthecon? It’s just short for the rewardStyle conference. Usually, the conference is an invite-only weekend hosted in Dallas, Texas every April. But this year it went digital. While I missed seeing online friends, the branded parties, and in-person brand networking, it was still a great conference with important takeaways. Keep reading to see my 3 biggest takeaways from rSthecon 2020.
3 Biggest Takeaways from rSthecon 2020
have a content calendar
Having a content calendar was mentioned in every single classroom session, so I think it’s a pretty big takeaway from the conference. It’s important to plan ahead when it comes to your content, and the easiest way to do that is by using a content calendar to stay organized. You may be wondering what that looks like exactly if you haven’t used one before.
I love being organized, so I use Google calendar and a paper planner to plan out my week. Every Sunday, I plan out a daily to-do list and have a general schedule for my week ahead. I love how Google Calendar can alert you to move onto the next task so you don’t spend too much time getting lost on the internet…anyone else guilty of this?! When it comes to planning out my content, I used a template I made on Google Sheets to plan each month ahead of time. You can get my exact content planning template here!
I like to work backward from my content planner and add those individual tasks into my weekly to-dos on my calendar.
So why is having a content calendar so important?? One of the biggest things that lead to my success over the last year is being more intentional with the content I share and planning ahead. If you’re posting about things as they happen, you’re always going to be running to catch up.
You can use Google Trends to search for topics and when they have the highest search interest. Ideally, you want to have your content live before the initial peak of search interest. I do this all the time to figure out when I need to switch my fashion topics between seasons (ex: summer vs fall outfits).
work smarter, not harder
Coming from my own experience, I know how easy it is to get wrapped up in creating the next best thing instead of marketing and sharing things you have already spent time making. Did you know you should spend 20% of your time creating, and the other 80% marketing that content?
One way to make the most of your content is by sharing it across multiple platforms. Share it on all your social media platforms and make a few graphics with text for Pinterest. You can also recirculate relevant content year after year. That’s why working smarter, not harder is key by creating evergreen content. If you’re not sure what “evergreen content” means, it’s just content that is search-friendly and relevant to your audience for a long period of time.
You may be afraid of oversharing, but only about 6% of your audience sees your posts! It never hurts to re-share something a few days later to catch new eyes on your content.
Video content is more engaging
With new updates to Instagram Reels and the explosion of Tik Tok, it’s no surprise that video content continues to boom year after year. Short-form video content is becoming increasingly popular. An example from the conference that stood out to me was how users interact with content. If you’re scrolling on Instagram and see an image of someone wearing a white blazer, you only stop to look at it for a few seconds before scrolling again. However, if you come across a video styling a blazer three ways with movement, you will be more engaged in that content for a longer period of time.
Speaking of video, are you subscribed to my Youtube channel yet?
During the conference, LTK launched a new feature where video content can now be linked in the LTK app. This is huge! Don’t think you have to have perfect editing skills to take advantage of this. Download the LIKEtoKNOW.it app and follow me for exclusive outfits and sale finds posted daily, only in the app.
Examples on how to use video in the LTK app:
- styling or beauty how to
- style things multiple ways
- room and decor tours
- 360 views of an outfit
Work smarter, not harder: Share your videos on multiple platforms (IGTV, Instagram stories, TikTok, Pinterest, and LTK). You can edit videos on your phone and resize them for each platform using the app InShot.
Key Takeaway quick facts from the conference:
- From the brands: Your relationship with your followers is more important than the number of followers you have.
- The most difficult environments are the most enlightening.
- Start making more video content
- Always stay true to your brand identity
- Use analytics to drive your content
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Click here to see a recap of rSthecon 2019.
I hope you found this recap of rSthecon 2020 helpful! Let me know what your biggest takeaway is down in the comments below. If you’re an influencer wanted to get accepted to rewardStyle to start growing your business, I share how to get accepted as a rewardStyle influencer here.