Today, we’re diving into the world of LTK—how does LTK work, how to use LTK as an influencer, and why I would highly recommend using it if you’re looking to become a profitable influencer! First of all, LTK is short for And LTK is so much more than only an app; it’s a game-changer in the realm of social shopping and influencing.

LTK makes shopping the looks, beauty must-haves, home decor, and more of your go-to influencers a seamless process. But it’s more than a shopper’s paradise—LTK has also revolutionized the way influencers monetize their posts. Imagine styling the perfect outfit, sharing it with your followers, and earning a commission when they shop the same look. That’s the magic of LTK! It’s not just a shopping app; it’s a dynamic space where fashion meets technology, and your favorite influencers turn their passion into profit.

LTK has become the secret weapon behind the scenes for influencers, driving followers straight to the checkout and allowing the influencer who put together the look to earn a commission for their creative work. Now, in this post, I’m unraveling the mystery—how exactly does LTK work, and how can you make the most of its benefits? Let’s jump in!

How Does LTK Work

Apply to become a LTK Creator

To start with LTK, you first have to apply to become an LTK Creator, which you can do here. Don’t let the application process overwhelm you from the start—over the years it’s become simpler, and really it’s just a collection of some of your basic information. The application process exists with the purpose of onboarding creators who are passionate about fashion, beauty, and lifestyle. Applying to become a LTK Creator is your gateway to becoming part of a community where your influence can turn into profit!

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Once you’re accepted as an LTK Creator, you’ll start by logging in to your Creator account here. This will become your central hub where you’ll manage, analyze, and curate your content, making the process streamlined and user-friendly.

Download the LTK Creator App

Enhance your LTK experience further by downloading the LTK Creator app to your phone. This app will quickly become your on-the-go influencing companion, allowing you to create and manage content effortlessly from your phone. Personally, I love that the LTK Creator app is so easy to use so I can quickly post and manage my content throughout the day with ease.


Now it’s time to get creative and share what you love! You can use the LTK Creator app to put together engaging posts. Adding products to your posts is a simple process, and this is what makes your posts shoppable for your audience. Once you have a post and you’ve added your products, then add a descriptive caption that resonates with your followers, encouraging them to explore and shop the items you love and recommend.

Promote Your LTK Post on your Social platforms

Once your post is ready for the world to see, now you’ll want to spread the word! Sharing your LTK posts across your social media platforms is the best way to have your creative work seen and shopped. Whether it’s Instagram, YouTube, your blog, your email subscribers, or other channels where you connect with your audience, promoting your LTK content broadens your reach and increases the chances of turning your influence into profit.

When it comes to social platforms, have you asked yourself, is blogging worth it?

Add your Bio, Profile Image & Header Image

Be sure to personalize your LTK Shop within the LTK Creator app once it’s all set up. Craft a compelling bio that tells your audience who you are and what they can expect to see from you. Then, choose a profile image that represents your vibe and your brand, and add a header image that supports that same mission. Don’t skip this step! With these customizable features, you have the opportunity to create a visually appealing and cohesive storefront that reflects your unique style.

Add Your Shop URL to Your Social Bios

Complete the circle by adding your LTK Shop URL to your social media bios. This allows your followers to easily access and explore your curated content and shop the looks you feature. Your Shop URL, structured as, becomes the gateway for your audience to seamlessly connect with your LTK Shop.

For more detailed information on getting started with LTK, refer to the official guide here.

How To Use LTK

Curate Authentic and Engaging Content

The key to success on LTK lies in authenticity. Create content that genuinely reflects your personal style and resonates with your audience. Whether it’s fashion, beauty, or lifestyle, your followers are drawn to your unique perspective. Engage with your community through thoughtful captions, and use the LTK Creator app to seamlessly add shoppable products to your posts.

Do you want to grow your following, but you don’t know where to start? See this post on how to grow an Instagram following for all of my best tips!

Strategically Promote Your LTK Posts Across Platforms

Take advantage of the power of social media by strategically promoting your LTK posts across various platforms. Share your shoppable content on all channels where your audience engages with you. Utilize relevant hashtags and collaborate with other creators to expand your reach. The more visibility your LTK posts gain, the more likely they are to convert into sales and commissions.

Consistently Update Your LTK Shop

Keep your LTK Shop enticing by regularly updating your curated collections. Rotate featured products, style new trends, and adapt to seasonal and holiday changes. This not only keeps your audience engaged but also encourages repeat visits to your LTK Shop, making you a trusted resource amongst your followers.

Leverage Analytics for Informed Decision-Making

Utilize the analytics provided by LTK to gain insights into your audience’s preferences and shopping behaviors. Understand which products are resonating the most and tailor your content strategy accordingly. Track your conversion rates and adjust your approach to optimize your earning potential. Analytics are a powerful tool for fine-tuning your LTK strategy and building a sustainable and profitable business as an influencer.

For all of my best tips, tricks, and helpful information I have to offer after several years in the influencer business, see the Influrncer Hub on my website!

By now you probably know that LTK is not just a shopping app, but it’s a bridge between influencers and their engaged audience. From effortlessly shopping influencers’ looks to empowering creators to monetize their passion, LTK has revolutionized the social shopping landscape. As you start your journey with LTK, embrace any uncertainty and keep going! As you continue to post and grow your audience, you’ll see that your style isn’t just admired but is also an avenue for building a rewarding and sustainable influence-driven business.

Are you looking for a dedicated course to teach you everything you need to know on how to really make the leap into influencing? I’ve created exactly what you’re looking for. Check out my course, The Profitable Influencer!


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