How to grow an Authentic Instagram Following

After TBScon I came home with valuable tips from my friends and have really changed up my Instagram game. Today I’m sharing everything I learned and have found successful in growing an authentic Instagram following.

how-to-grow-instagram-following

How to grow your Instagram following

Talk to the followers you already have

Engage with the people who are already invested in you! Since I started doing this I have fallen back in love with Instagram. I was so disconnected from the people on there and now my favorite thing is connecting with the girls who reach out to me on Instagram.

Post consistently

This is something I constantly have to work on. You have to post consistently for your followers to remember you exist. I’m guilty of going a week (or longer!) without posting and I’ve stayed at the same number of followers forever. Now that I’m posting daily or every other day at least, I’ve started to grow my Instagram following again.

Post in your niche

If you’re treating your IG like a business and not a personal account, it’s important to keep your posts “on brand”. Yes, your blog is a brand! If you’re a fashion blogger, keep your posts to fashion and add captions with personal stories if you want. You can save the off brand posts and topics for your Instagram stories or if you go live.

Delete or block spammy followers

This may seem counter-intuitive, but I recently started deleting and removing spammy followers or men following me that I don’t personally know. This was a tip from my friend, Lauren from Simply Holifield who has an amazing engagement rate on her Instagram account.  These ghost followers are just ruining your engagement, which is what brands really care about these days. I also delete any followers that don’t have a profile picture and haven’t posted to IG at all. They are most likely bot followers and that’s not authentic! So far, I’ve deleted 1k and I plan to keep cleaning it up as I continued to grow.

Post and tag on stories

I was scared to post to stories, but that’s where the majority of your followers are looking these days! The goal is to get to the front of the line on the IG stories header. The accounts that the follower watches the most will show up here, so you need to post consistently to stay relevant.Always tag your location and add hashtags to your IG stories. To be safe, I usually don’t post to stories with my location until I’m leaving, but this is personal preference. You can hide hashtags by pinching the screen and making them really small. Growing your local community should be your first priority. It opens the door to work with local brands and people love connecting and seeing what other people are up to in their area.

Post at least 5 stories a day

I notices from week to week when I’m not as active on IG stories my posts overall get less engagement. It’s so important to post not only on your feed consistently, but also on your stories! People want to see what you’re up to during the day and more “real life” on stories.

Hashtags

I don’t do a lot of research when it comes to hashtags, but I always include them at the bottom of my captions because #whynot. Sometimes, I notice a large number of people found my post through hashtags, and other times no one discovered my profile through the same hashtags. I think it’s hit or miss, but you might as well use them.

Stay active on IG before and after you post

I started to engage on Instagram a couple of minutes before I post a photo. I stay there and reply to all my comments as soon as they come in right after I posted and I return likes and comments to other accounts. I’ve found this has helped significantly with my engagement. I think the more you engage on Instagram before and after your post the better, but don’t let it consume your day!

Take the time to comment on other posts

Don’t just comment “cute” and move on. Spend the extra few seconds to write a sincere and authentic comment. You’ll stand out and people will be more likely to return to favor to your posts. The more engagement your posts gets the more impressions you will get on a photo.

Support other blogging friends

A quick way to gain followers in your niche is to partner up with other bloggers and share each others Instagram feeds with a tag. You want to team up with accounts that are similar to your content so readers will be interested in following. Also, I wouldn’t recommend reaching out to people who have a larger following than you and asking them to shout out your account. Ask people who you already have a relationship with first or girls who are in a similar point in their blogging business so the partnership is mutually beneficial to both accounts.

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Are you in an Instagram rut because of the “algorithm”? My suggestion to you is to stop worrying about the numbers you see on your account and start talking to the people you’re connected with on there. Doing so myself has made the platform way more enjoyable and you start doing it for the fun again. Let me know if you have any tips for growing your Instagram following!

xo Amanda John

 

 

 

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Lately on Instagram @strawberrychicxo

  • Celebrating two years together today 💕 
@shelbyraephotographs captured these photos for our one year anniversary at the same venue we got married. If you’re contemplating doing an anniversary shoot... I highly recommend it! I went all out and did a DIY floral bouquet (that I held the entire drive worried they would tip over, brought our cake topper hoping it wouldn’t melt in the car, and our vows to re-read to each other. You can see the full recap on Strawberry Chic 🍓(search One Year at the top right corner)
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I also wanted to say hi to some of my new friends following along here! I’m an Atlanta fashion blogger/Youtuber and a full time Physical Therapist. I have the best of both worlds getting to help people heal from injuries and also look and feel confident in what they’re wearing! I keep it pretty on the feed but real over in IG stories. I don’t take myself too seriously but I try really hard to 😂 I do have an about me highlight if you want to get to know me a little more and you can also find my blog and YouTube channel by clicking the link in my bio 💕. Feel free to reach out anytime on DMs and have a great start to your week!
  • I am having the best time @hotelatavalon tonight with Tim celebrating our two year Anniversary 💕 I can’t wait to share what we’ve been up to on stories a little later. Also, where have facials been my whole life?? Sunnie @woodhouseavalon taught me so much about my skin today and shared tips I never even thought of that can be causing acne. I’ll definitely be sharing some of my tips with y’all soon on Strawberry Chic if they work for me. I hope y’all are having the best weekend enjoying this Fall weather 💕. Swipe right to see the cutest little bow detail to this sweater.
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s h o p
screenshot this look to shop it instantly in the LIKEtoKNOW.it app or click the link in my bio to shop it directly from my blog🍓.
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h a s h t a g s
http://liketk.it/2xJS5 #liketkit @liketoknow.it #targetstyle #targetdoesitagain #ltkunder50 #ltkunder100 #oldnavyrockstarjeans #oldnavystyle #everydaystyle #wardrobeessentials #styleadvice #stylewatch 
#classyandfashionable #chicworkchick #womensweardaily #stylefiles #fashionbomb 
#flyfashiondoll #styleinfluencer #womenwithstyle #coolstyle #dailyoutfit #outfitoftoday #fashion4perfection #instastyles #stylehunter #affordablestyle #sweaterweather
  • Happy Friday Friends! Welcoming the Fall weather with the windows open in the John household. Why does the Fall air feel more refreshing and clean?? 🤷🏼‍♀️ I went ahead and ordered another color in this slim puffer vest on sale under $20. I live in them at work because I’m always cold but it doesn’t restrict me from working on patients. My ruffle sweatshirt is part of a sale on sale and under $25. It’s made a second appearance on my feed so you know it’s good and it will go fast💕.
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s h o p
Screenshot this look to shop it instantly in your LIKEtoKNOW.it feed or click the link in my bio to shop it directly from my blog🍓.
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h a s h t a g s
http://liketk.it/2xJ2S #liketkit @liketoknow.it #oldnavystyle #oldnavy #loveloft #loftgirl #ltksalealert #ltkunder25 #ltkunder50 #atlantablogger #ltkunder100 #casualoutfit  #stylereport #fashiontips #outfitshare #instafashionist #instalookbook #shoptillyoudrop #momentsofchic #whowhatwearing #visualcrush #realoutfit 
#lovethislook #effortlessstyle #wearitloveit 
#everydaystyle #wardrobeessentials #styleadvice #stylewatch #shoptillyoudrop #falloutfits
  • I see you Friday 🙌🏼 This post is going up a little late because I lost track of time de stressing in a hot bubble bath 💆🏼‍♀️ Y’all may have noticed on IG stories today took it out of me. Anyone else a fan of taking baths?? This wrap sweater was featured in my Abercrombie try on haul (swipe up in my try on highlight to see all my styled looks). If you buy anything from the haul I recommend the lace cami because you will wear it under everything!
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Screenshot this look to shop it in the LIKEtoKNOW.it app or click the link in my bio to shop it directly from my blog 🍓.
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Thank you @xxiiiphoto for capturing this look!
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h a s h t a g s
http://liketk.it/2xIp5 #liketkit @liketoknow.it #ltkunder100 #abercrombie #abercrombiestyle #abercrombieandfitch #falloutfits #lovethislook #effortlessstyle #wearitloveit #everydaystyle #wardrobeessentials #styleadvice #stylewatch #classyandfashionable #womensweardaily #stylefiles #fashionbomb #flyfashiondoll #styleinfluencer #womenwithstyle #coolstyle #dailyoutfit #outfitoftoday #fashion4perfection #instastyles #stylehunter #sweaterweather #falllookbook
  • Not sure about the pajama trend? This blouse is an easy way to pull it off. Not to mention, it feels like my pillow case and I’m all about that 🙌🏼 This look would be perfect for date night and I’ve been loving this rust color paired with the unexpected blush. But let’s be real, y’all know I’ll pair anything with blush. 💕 This look is from my recent @abercrombie try on haul. Swipe up in stories to watch if you missed it!
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s h o p
Screenshot this look to shop it in the LIKEtoKNOW.it app or click the link in my bio to shop it from my blog.
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h a s h t a g s
http://liketk.it/2xFyd #liketkit @liketoknow.it #tryonhaul #datenightoutfit #lookbooks #ltkunder50 #targetstyle #targetfashion #abercrombie #stylereport #fashiontips #outfitshare #instafashionist #instalookbook #shoptillyoudrop #momentsofchic #whowhatwearing #visualcrush #realoutfit 
#lovethislook #effortlessstyle #wearitloveit 
#everydaystyle #wardrobeessentials #styleadvice #stylewatch 
#classyandfashionable #chicworkchick #flyfashiondoll #styleinfluencer #outfitoftoday

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